November 22, 2010

We have redesigned and renamed our calcium supplement. Formerly known as "Calcium from the sea", our new label is brighter, more colorful, and now bears the name "Natural Seaweed Calcium". We made these changes for two reasons:  1)  to better inform purchasers of what this product really is: a highly digestible calcium supplement, derived from seaweed that is harvested from the seabed off the south coast of Ireland, and 2) to bring the label into compliance with State and Federal regulations. Nothing in the product has changed--- it is still the pure, high quality, analytically tested supplement we have sold for many years. However, some of you might notice that a few of the guaranteed analysis values appear different,  and a few have been added--- such as "ash".  "Ash" is a rather generic term that pertains to the dry materials in a product.  We added this, along with "moisture" and "sodium" to the analysis panel to comply with current labeling requirements. The nutrient values of the product (expressed in mg, mcg, ppm, etc.) that appear in the Guaranteed Analysis panel of the new label are now  smaller (eg., potassium is now 1 mg as opposed to 3 mg) because we are  expressing minimum nutrient levels, as opposed to the average values we used to express on the older labels.

Most important of all, you can  rest assured that Seaweed Calcium is the same wonderful supplement that used to be called "Calcium from the Sea".   It is highly recommended for dogs and cats that are on a raw food diet.